LOS ANGELES — Diamond Sofa, a subsidiary of Nova LifeStyle Inc., will launch its single largest furniture collection at the 2022 summer Las Vegas Market, July 24-28.
Tawny Lam
“We are very excited to be participating at the Las Vegas Market this summer where Diamond Sofa will be launching its largest collection ever,” said Tawny Lam, Nova LifeStyle chairperson and CEO. “This launch is indicative of our ongoing commitment to provide our customers with an unprecedented amount of furniture and styles.”
The new “30th Anniversary Collection” encompasses more than 100 products in all categories of upholstery, case goods, beds and dining. The collection features natural materials, cane and rattan, and a broader range of styles for case goods and dining.
The company is introducing at least 10 upholstery frames, some with performance fabrics for the first time due to demand. Its products are priced for middle and upper income consumers with upscale designs.
Diamond Sofa’s sourcing initiatives include adding products manufactured in India. In addition, the company has been expanding its sales and marketing initiatives to the Middle East and South America, in addition to its U.S., China and Southeast Asia markets.
Diamond Sofa said it works to have a high pre-commitment rate from customers, ensuring a swift built-in yield bolstered by available inventory after market.
Jean Marie Layton is senior editor for upholstery at Furniture Today. A design and furniture aficionado, she has worked as a writer/editor in industry and non-profits, in academic administration and in retail furniture sales. She pursued a master’s degree in the history of design at Parsons/Cooper-Hewitt and has a BA in history from Mount Holyoke College and an MA in liberal arts from Stanford University. Reach out to Jean Marie with your story ideas, tips and more at jlayton@furnituretoday.com
var postSlot0, postSlot1, postSlot2, postSlot3, postSlot4, postSlot5, postSlot6, postSlot7;
googletag.cmd.push(function() {
var postSlot0 = googletag.defineSlot(“/13051489/furnituretoday”, [1, 1], “div-gpt-ad-9997770808178-0”).addService(googletag.pubads()).setTargeting(“SCmodule”,244864);
googletag.pubads().enableSingleRequest();
googletag.enableServices();
});
SponsoredIndustry Insights
var postSlot0, postSlot1, postSlot2, postSlot3, postSlot4, postSlot5, postSlot6, postSlot7;
googletag.cmd.push(function() {
var postSlot1 = googletag.defineSlot(“/13051489/furnituretoday”, [1, 1], “div-gpt-ad-9997770808178-1”).addService(googletag.pubads()).setTargeting(“SCmodule”,244846);
googletag.pubads().enableSingleRequest();
googletag.enableServices();
});
SponsoredUpholstery
Bedding Manufacturers
Accent Furniture
Furniture Manufacturing
Logistics
Sign up to get exclusive industry information delivered directly to your inbox.
© 2022 BridgeTower Media. All rights reserved.
Use of this website is subject to its Terms of Use | Privacy Policy | Your California Privacy Rights/Privacy Policy | Do Not Sell My Info/Cookie Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
