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IKEA India to increase local sourcing, says CEO Susanne Pulverer – ETRetail

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According to CEO Susanne Pulverer, this will enable lower prices for IKEA’s customers, help create more jobs, enhance skills and keep costs low while reducing environmental impact as well.
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As the two global giants poured a combined $24 billion into India and captured 80% of the online retail market with aggressive discounts and promotion of preferred sellers, the kirana shops are fearful of an uncertain future.
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