Hybrid is very much in vogue as marketing leaders look to develop an event mix that delivers audiences flexibility, digital insights, and improved engagement. Indeed, in a survey we ran late last year, 58% of respondents agreed that all flagship events would be hybrid within 24 months. But while there are many compelling reasons to run a hybrid B2B event this year, it also comes with additional cost and complexity.
There are seven critical areas for B2B marketing and event leaders to consider as they plan their first hybrid events:
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This post was written by Principal Analyst Conrad Mills and it originally appeared here.