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August 30, 2021
Amazon Seller, Seller Resources, Sourcing
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If you’ve read our 2021 Global Imports Report, you know that global trade has undergone significant shifts in the past few years. In the last 12 months alone, the U.S.’s leading trade partners have dealt with interruptions in manufacturing, supply chain delays, and shifts in share of total U.S. imports. Variations like these affect Amazon sellers, many of whom source products to sell online from overseas suppliers.
While the majority of Amazon sellers (78%) work with suppliers in China, there are plenty of other places around the world where sellers can find high-quality manufacturers.
We analyzed millions of import records spanning 2015 to 2021 to help sellers understand where they should source their next product. Let’s dive into the data to see which countries are your best bet for finding the right supplier, based on your desired product category.
U.S. seaports receive millions of shipments of imported goods each year. These goods are grouped into 15 categories depending on their materials and intended use.
Imports include goods at every stage of the production process, from raw copper ore to ticking Timex watches. So while some products are decidedly not Amazon-friendly — bulk hydrogen gas is not Prime-eligible, for example — sellers can find profitable product ideas within each of the largest categories of U.S. imports.
As experienced sellers know, China is home to many high-quality Amazon suppliers. Import records show China dominating every U.S. import category; products from China account for roughly 42% of all U.S. imports in 2021.
But there are plenty of other countries with skilled suppliers equipped to collaborate with Amazon sellers. So let’s take a look at which countries lead the way within the top categories for U.S. imports and Amazon products.
Machinery and electrical products make up the top U.S. import category, accounting for 20% of all goods imported in the United States.
While “machinery” may call to mind items that are unfit for FBA purposes — think boilers, jet turbines, and bulldozers — sellers can still choose from a wide variety of products to sell under the top Amazon product categories. Small kitchen appliances, smoke detectors, and hair dryers alone knock out Home & Kitchen, Tools & Home Improvement, and Beauty & Personal Care, respectively.
Where can sellers find Machinery & Electrical suppliers?
As the name suggests, imported products categorized as Miscellaneous fall across a broad spectrum, comprising 15% of all U.S. imports. This category is a treasure trove of the most-listed Amazon product categories. Items like furniture, musical instruments, art, clocks, toys, sports equipment, pencils, and buttons all fall under the Miscellaneous umbrella. No matter the Amazon product category, you’re likely to find a variety of potential listings among these imports.
Where to find Miscellaneous suppliers:
Textiles make up 10% of all U.S. imports and cover a vast swath of profitable products within the Home & Kitchen, Baby, and Clothing, Shoes, & Jewelry categories on Amazon. Profitable Amazon products include clothes, rugs, bedlinen, and fabric.
Sellers should note that shoes and hats are categorized under a separate import category known as Footwear & Headgear—and while this makes up a relatively smaller share of total U.S. imports than Textiles, it still contributes millions of imports to the U.S. each year.
Vietnam is a rising star in U.S. textiles imports, outpacing its rivals in share of U.S. textiles imports for 2020.
Where else to find Textiles suppliers:
The Metals category, accounting for 9% of U.S. imports in 2021, includes small tools and hardware with low production costs. This includes cutlery, nails and screws, and knitting needles. Sellers can list products like these in Home & Kitchen, Garden & Outdoor, Tools & Home Improvement, and Arts, Crafts & Sewing.
Where to find Metals suppliers:
Chemicals and allied industries include household items like soap, cough syrup, and lawn fertilizer. In 2021, these goods account for 7% of all U.S. imports.
Where to find chemicals suppliers:
The remaining import categories make up smaller shares of total U.S. imports, but still offer profitable niche opportunities for Amazon sellers. They are, in order from largest to smallest in 2020:
U.S. sellers should choose products within the top U.S. import categories, making sure to source from the countries that lead global production within the relevant import category.
You’ll still want to sell products among the top Amazon product categories in order to maximize your brand exposure and convert more sales.
There are heaps of niche products stored in every U.S.-bound freight ship, but we’re most interested in those that fall under Amazon categories that see a ton of consumer traffic. Choosing the right supplier based on global trade trends can help prevent sourcing complications and ensure that a product is made by experts in that category.
Why source outside of the number one U.S. importer? Let’s consider the advantages and drawbacks of working with suppliers in China versus two of its strongest competitors: Vietnam and India.
For more in-depth spotlights on China, Vietnam, and India’s unique trade profiles, check out our Global Imports Report for 2021.
With countries from nearly every geographic region represented within the top U.S. import categories, sellers shouldn’t feel limited when choosing a supplier.
For step-by-step instructions on how to source a product using Supplier Database, check out our How to Sell on Amazon guide.
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Molly is a writer on the Jungle Scout team, focusing on research and data-driven content. Before joining Jungle Scout in 2020, Molly was a food blogger and recipe developer. Her background is in nutrition and public health policy.
local_offer Tags: Amazon Seller, Product Sourcing, Seller Resources
Do you not have any website links for these countries that you mentioned like China have alibaba?
You can filter for other countries on Alibaba, it is not just for China suppliers.
Read thru your Global import report. You guys have put lot of efforts in producing the report. SourceFasterdotcom is an Efficient Solutions for Your Products Sourcing in Asia!
Hi, following on from Rosie I feel the same. I’d love to step into this world but don’t want to source products from a sweat shop in China or anywhere for that matter, I thought this might be mentioned as a disadvantage to sourcing from coutries in Asia? Would love to know more about sourcing ethically.
There are many other countries you can source products from. You can search for manufacturers in the US as well. Even when using Alibaba, you can filter by a specific country, including the US.
Read thru your Global import report. You guys have put lot of efforts in producing the report. Appreciate the hard work. However I would like to mention following as a way to make it better.
1. Chapter one talks about number of imports, however it does not mention unit of import. for example ” Total imports for the U.S. rose 13.2% between 2015 and 2019. And overall imports for the U.S. have averaged nearly 12 million per year since 2015″. Here it is not mentioned if 12 Million of what!! Is it 12 Million USD? Is it 12 Million Containers? Is it 12 Million Container ships?
2. Chapter three page 22 Chart on Share of Us import by country. The total of all countries comes to 87.6 % and not 100%
3. Charts “Share of us imports by top countries”. They are beautiful colorful charts. However, legends color markings are a thin line. Instead if it was a big square it would be easier to read it back. Also, there are multiple shades of red and orange.
Thanks for your comments and feedback!
If you check out the methodology of the report, it explains that an import is not a universal standard. Some imports are containers, other packages, and pieces, and so on. (These three import unit types do make up more than 90% of imports.)
Second, you’re correct that this graph leaves out some of the top countries. If you look at the table on the previous page (p. 21 — U.S. Imports by Country | 2020), 21 countries with more than 1% share of U.S. imports are listed there, and “all others” make up the remaining 15.3%.
Hello, this was really interesting thank you. New to this world, I’m keen to source products that are ethically made. Do you have any tips on how to look out for more ethical suppliers?
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